Your business performs, your revenue keeps growing and yet, at the end of the year, the bottom line still disappoints.
The cause is neither your work nor your market: your profitability is leaking at specific points that your figures do not show. My name is Nathalie Daynes. I founded Magnora Partners for one reason: to show leaders what their figures do not say. No theory, no sales pressure. An outside eye and 25 years in the field.
30 free minutes to identify your most likely profit leak.Market Entry
Your offer is solid, your team has tried, and the target market still will not open. I decode the terrain from the inside: who to approach, in what order, with which words. The objective: within six months, your teams sell there on their own.
Discover Market Entry →Profit Clair
Your business holds profitability potential you can no longer see. The Mirror Diagnostic reveals where your profitability is eroding and quantifies each profit leak, with documented assumptions. The Programme then commits 90 days of work to recover those amounts, with a quantified and tracked objective. The entry fee is flat, the same for everyone, quoted upfront, before you commit. The guarantee is explicit: if the Mirror Diagnostic does not show you a recoverable leak, you are not invoiced.
Discover Profit Clair →Invisible profit leaks cost you money every month. The Diagnostic identifies and quantifies them one by one. Once recovered, your profitability is back under control.
Three steps between doubt and the figures
The Clarity Call
A first conversation, 30 minutes, free and with no obligation. No documents to send: your self-assessment score is enough as a starting point. Together we target the leak to examine first. If the Mirror Diagnostic is not the right answer for you, I tell you straight away.
The Mirror Diagnostic
A documented analysis, built on the figures you provide: it reveals where your profitability problem sits and what each leak represents, given as a range when your data requires it. You decide what comes next with the full picture in front of you.
The Programme, then the Steering
The Programme devotes 90 days to the work of recovering the identified leaks, with a quantified objective tracked week by week. The Steering then provides monthly follow-up over time. Results are measured in figures, not in promises.
The free guide: 7 signs of a profit leak
Prefer to look at the numbers yourself before we talk? This guide sets out 7 concrete indicators to spot where your profitability is eroding. A 10-minute read, no jargon. For an immediate first reading: the online self-assessment, 7 questions, 2 minutes, without sharing a single figure.
Where to start
You start by seeing clearly. What follows moves at your pace.
Mirror Diagnostic
Where your profitability problem sits: a documented analysis, built on your figures, with every assumption set out in black and white.
Profit Clair Programme
90 days of work to recover the identified leaks: processes, margins, decisions. A structured programme, not open-ended hand-holding.
See the programme →Private Steering
An outside review of your figures and your structure, every month, in a private session. Clarity is maintained over time.
See the steering →In their words
“Bringing clarity to our vision, roles, and processes changed the way we lead—it gave us the confidence to build a company that can grow beyond its founders instead of depending on them for everything.”
Marie-Louise and Alex · Co-founders of Biogasikara, biogas energy, Madagascar
Structuring engagement: vision, roles and processes.
Nathalie Daynes
Founder of Magnora Partners. 25 years on the Africa-Europe corridor, general management and market opening. MBA Paris Dauphine-Sorbonne.
Based in Black River, Mauritius. Engagements in Mauritius, in Madagascar and across the Africa-Europe corridor.
“I see what you can no longer see.”