Take back control of your company's profit.
Revenue is growing. What is left at the end of the year does not reflect the work you put in. I find where your profitability is leaking. I put a figure on what each leak represents. You make the call, with the numbers in front of you.
30 minutes, free, no strings attached, directly with Nathalie Daynes. No sales team, no off-the-shelf theory.Not margin, but a market that will not open? A new market or a new product, when the team has been pushing for months and the ground still will not give: Market Entry Blueprint.
See exactly where your profit goes
The amounts at stake, line by line, built on your own numbers.
Decide on figures, not on instinct
Every conclusion is documented, with its assumptions written down.
Make the gains hold
The indicators to watch so the same gaps do not reopen.
Your profitability is not collapsing. It is leaking, quietly, line by line.
You are not short on effort. You are short on visibility.
A profit leak makes no noise. This is how it shows up:
- Revenue climbs, your margin does not follow.
- The bad surprises land once the money is already out the door.
- Your prices were set for a market that has moved on, and your costs shifted without telling you.
- You sense the business could do better, without knowing where to start.
- At every close, the same question comes back: where does the money you earn actually go?
These signals rarely correct themselves. Until they are named, they are financed out of your cash flow, month after month.
This is not a management problem. It is a reading problem.
What weighs on you is not the difficulty. You have handled harder. What weighs is deciding without knowing whether you are deciding right, and carrying that doubt alone.
A business owner can live with a hard decision. Living with not knowing which decision to make is another matter. Nobody reads a company with fresh eyes while running it day to day.
What is missing is not the data. It is the reading that connects the data to your decisions.
7 questions, 2 minutes, no figures to share. The 7 Signs guide is yours at the end.Invisible profit leaks cost you money every month. The Diagnostic identifies them and puts a figure on each one. Once recovered, your profitability is back under control.
You do not need another report. You need someone who connects your numbers to your decisions.
I have run a multi-entity group, and I know that moment: staring at a dashboard, certain something is missing, unable to say what.
I am Nathalie Daynes, founder of Magnora Partners. Twenty-five years across the Africa-Europe corridor: general management, organisational structuring and market entry.
I see what you no longer see. My job is to name what escapes you, put a figure on it, then hand the decision back to you.
Taking back control starts in three steps.
You only commit to the first step. The next two are decided on what it reveals.
1. Take stock
In a 30-minute Clarity Call, we pin down the signal worth examining first. If Magnora is not the right answer, I say so.
2. See what your numbers do not show
The Mirror Diagnostic surfaces the profit leaks, puts a figure on what each one represents and writes the calculation assumptions down. You decide what comes next with the full picture.
3. Work the leaks you keep
The Profit Clair Programme spends 90 days on the leaks you have chosen, around an objective we set together and a regular review. You then decide whether Monthly Advisory extends the work.
Every month you wait costs you a decision you are not making.
Waiting does not make a margin easier to read. The gaps settle in, they are financed out of your cash flow, and the trade-off arrives once the money is spent.
- Gaps widen without ever being named.
- Pricing decisions get made on gut feel.
- The same exercise repeats itself next year.
Get a clear view of your profitability again.
You steer on amounts, no longer on instinct. You know:
- which figures to watch;
- which decisions to prioritise;
- what can be fixed, and what it represents;
- how to stop the same gaps from settling in again.
You walk into a board meeting knowing what matters this quarter. You set a price without second-guessing it. And you know which gaps to watch, before they settle.
Why Magnora
You work directly with me, from the first call to the final debrief.
Your numbers are taken as they are: messy, incomplete or scattered, that does not hold up the start.
Conclusions are documented, quantified and explained.
The entry fee is flat, the same for everyone, quoted before you commit to anything.
If Magnora is not the right answer, you know it from the Clarity Call.
You decide at the pace of your numbers, not mine.
The Mirror Guarantee
If the Mirror Diagnostic surfaces no recoverable leak, it is not invoiced.
A recoverable leak is quantified, grounded in your own data, and actionable through a decision that belongs to you.
A structuring engagement, in their words
A different engagement, the same mechanics: naming what had not been named. Structuring work (vision, roles, processes) carried out with the founders of Biogasikara, in Madagascar.
“Bringing clarity to our vision, roles, and processes changed the way we lead: it gave us the confidence to build a company that can grow beyond its founders.”
Marie-Louise and Alex · Co-founders of Biogasikara, biogas energy, Madagascar
Published with the written consent of its authors. Read the full testimonial.
Start with the Mirror Diagnostic
The Mirror Diagnostic hands you the picture of your profitability as your own numbers draw it: where the profit leaks, what each leak represents in order of magnitude, and what to decide first. Flat fee, quoted before you commit to anything.
The Mirror Diagnostic in detail, line by line, before you commit: see the Profit Clair page.Take stock in 30 minutes.
The Clarity Call is free, with no strings attached, and it happens directly with me. You leave with:
- the signal worth examining first;
- a first reading of your situation;
- a clear next step, even if it does not run through Magnora.
Opening a new market instead?
Your challenge is not today's profitability but entering a market or launching a product. With the Market Entry Blueprint, I help you decode the ground, structure the approach and make your team self-sufficient. Market Entry Blueprint in detail.