Two ways in: the market you are targeting, the profitability slipping away from you
Each offer answers a specific moment in your situation, with clear terms from the start. Market Entry structures your expansion, new market or new product, when the territory you are targeting stays closed despite your team's efforts. The Mirror Diagnostic shows you where the money leaks. The Programme devotes 90 days to recovering it, with a quantified and tracked objective. Steering keeps your numbers under control over time. You enter at the stage that matches your reality. If in doubt, 30 minutes on a Clarity Call are enough to decide.
Market Entry Blueprint
The target market, decoded from the inside. New market or new product. My job: an expansion that holds from day one, with the right structure and the right access, instead of two years of unstructured trial and error. Fee presented during the Clarity Call, before any commitment.
1 · Market Entry Diagnostic
Three weeks to read your target market from the inside: the ecosystem map, the engagement sequence (who to approach, in what order, why), the regulatory parameters of distribution, and a six-month roadmap. Delivered in a version you can present to your board.
2 · Channel Enablement
Your offer repackaged in the target's language, your sales teams trained, an approach playbook with the objections and the answers. The objective: salespeople who operate autonomously on decoded ground.
3 · Market Access
The door opening work, as a recurring engagement: introductions are prepared together, conversion stays in your teams' hands. The framework is defined after the Market Entry Diagnostic, on your actual numbers.
Each stage is optional: you activate the next one if the results of the first justify it. I run at most two Market Entry engagements in parallel: this work relies on a network and a reading of the ground that cannot be delegated. During your engagement you deal with me directly: a dedicated WhatsApp line, never a project manager in between.
Mirror Diagnostic
One flat fee, the same for everyone, quoted upfront, before you commit, and deducted from the price of the Profit Clair Programme if you continue.
What you get
An analysis built on the numbers you share, to reveal where your profitability problem sits. No generalities, no concepts. A document that shows, line by line, where your money goes and the amount at stake for each of your leaks.
How it unfolds
I analyse your numbers through a systematic grid: cost lines, margins, processes, decisions. When your data is incomplete, I quantify in ranges and tell you what is missing to narrow them. You receive a clear report, with the amounts and the assumptions set out in black and white, presented one-to-one.
Your numbers, as they are
A late balance sheet, margins spread across several files, unconsolidated figures: that is enough to start. I work with what you have. Your documents remain confidential: they are used only for the Diagnostic and are accessible only to the people working on your file. A confidentiality agreement can be signed before anything is shared if you wish.
The Mirror Guarantee
If the Mirror Diagnostic does not show you a recoverable leak, you are not charged for it. Recoverable means: quantified in the report, based on your own data, and actionable through a decision that is yours to make.
Profit Clair Programme
90 days. Fee presented during the Clarity Call.
Who it is for
SME leaders who know their business can do better, but cannot pinpoint what is blocking it. Revenue grows, margins stagnate, cash gets tight.
What I do
I work on recovering the money from the leaks identified by the Mirror Diagnostic, with a quantified objective and week-by-week tracking. Three axes: processes (what costs without being visible), margins (what dilutes between purchase and sale), decisions (what drives profitability without being measured).
The result
The 90-day objective: clarified processes, closely tracked margins, visibility over how the business is run that you did not have before. The pace depends on your decisions and your data.
Private Steering
One session a month, over the long run. The fee is presented during the Clarity Call, according to the scope of the engagement.
Who it is for
Leaders who have done the work, rebuilt their margins, and want to keep that clarity over time. You want someone looking at your numbers every month with the eye of someone who has nothing to defend there.
The rhythm
A monthly one-to-one session. We go through your numbers for the month, spot the weak signals and adjust before gaps take hold.
Why an outside eye rather than an employee
This is not one more box on the organisation chart. It is a perspective that comes from outside, with nothing to defend internally, and it draws on 25 years in the field on the Africa-Europe corridor, including general management of a group of more than one hundred people and market openings, on both sides of the table. An outside eye sees exactly what the inside has stopped seeing.
The objective of Steering: spotting within the month what your numbers are signalling, instead of discovering it six months later.
Advisory & Transformation
Who it is for
Organisations in growth or in transformation that need an outside strategic perspective: scaling your business, preparing a market expansion, structuring development towards an international market. No standard, no imposed method. An engagement built on your reality.
Typical scope
Structure: organisation, processes, resource allocation. Governance: role clarification, decision forums, reporting. Execution: steering transformation projects, tracking results. Data & tools: putting your management data in order, automation and AI where useful.
The framework
Every engagement is different, so no fee is displayed. We lay out your situation together, I define the scope and I propose a framework for the engagement.
Frequently asked questions
How are fees set?
The Mirror Diagnostic has one flat fee, the same for everyone, quoted during the Clarity Call, before you commit. The following stages depend on what the Mirror Diagnostic reveals: their terms are presented according to your actual situation. No cost discovered along the way, no renegotiation: the fee depends on the scope of the engagement, never on who is asking. For Market Entry, the terms are presented during the Clarity Call, according to the scope of the engagement.
Do you work in English-speaking markets?
Yes. Magnora Partners is based in Mauritius, where business runs in English, with a network across the Africa-Europe corridor and the Indian Ocean. The Mirror Diagnostic and the Programme run remotely, with travel possible depending on the engagement.
How long before I see a result?
The Mirror Diagnostic gives you your first answers within days of receiving your numbers. The Profit Clair Programme aims for its first visible effects between 4 and 6 weeks; the pace depends on your decisions and on how available your data is. Private Steering, for its part, exists so that results hold over time.
What do you expect from me?
Your numbers, as they are. They do not need to be perfect or consolidated: laying them out is part of the work. And time to apply what we decide together. I promise no miracles: results come from the work.
Why has my accountant never shown me this?
Because it is not their job, and they do it well. Your accountant produces accurate, compliant accounts. Spotting where profitability leaks between processes, margins and decisions is a different way of looking. The two are complementary.
What happens to my numbers?
They remain confidential. Your documents are used only for your engagement and are never passed on for commercial purposes. And if you wish, I sign a confidentiality agreement with you before anything is shared.
How does payment work?
By bank transfer. Once your decision is confirmed, you receive the bank details and terms by email, set before the start. Nothing to pay online, no direct debit.
Why you rather than a large firm?
A large firm sells you a methodology and a team. I sell something else: the perspective of someone who has run companies and opened markets, and who knows the target ecosystems from the inside. I do not hand over a 150-page report: a stage ends when decisions have become results, not when the document is delivered. Starting takes days and the entry fee is flat, stated in advance. And if your need genuinely calls for a large team for eighteen months, I will be the first to tell you.
Do you work alone?
Yes, and it is a choice: you work with the person who has led, not with a junior supervised from a distance. It is also why I take on only a few clients at a time. If your project needs a large team, I tell you at the Clarity Call.
What if I am not ready to start right away?
Start with the free guide or with the online self-assessment: 7 indicators to spot for yourself where your money goes, without sharing a single number. When you are ready, book a Clarity Call and come with your score.